AUTOMATIC: An Interview with Designer Sarmite Ostanevica

By Manuela Calascibetta, Dressing for Dinner

Last Thursday I attended a fashion exhibition showcasing Sarmite Ostanevica’s A/W ’12 collection called Automatic. The show was held at Testbed 1, a big ex-factory building in Battersea.

The exhibition was very unusual, with the whole collection displayed in amazing pictures on the walls all over the venue, and a few sample pieces hung on a rail under multicoloured neon lights. I had the luck to interview the designer about this exhibition, and this is what she revealed.

DfD: How did you come up with the idea to hold a fashion show in such a different, innovative and exciting way, rather than having a simple catwalk show?

SO: I quite often get contacted by photographers who want to shoot my previous collections, so I thought why not use my newest material to create an exhibition with it! And what’s the point in having all the work in a portfolio which you only show to certain contacts and not to the public? You know, around here tonight we have real public. So much work goes towards it and it’s worth sharing it.

Read the full interview here




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