The Business of Photography Seminar

Part of World Photo London


The Business of Photography Seminar

*Scroll down to the bottom of the page to buy tickets*

Led by photography industry expert Lewis Blackwell, this daylong seminar will cover some of the most pertinent topics of the business.

Through a series of keynote panel discussions, leading experts working in the vast field of photography will explore key areas of the industry.  Confirmed experts are noted below each panel description.

The evening will conclude with a networking cocktail at the Somerset House Embankment Galleries, amongst the 2012 Sony World Photography Awards Exhibitions.  This is an opportunity for the audience members to meet many of the experts as well as fellow attendees. 

Please note your ticket includes one free admission to the Sony World Photography Awards Exhibitions and free WPO Premium Membership.

Panel discussions will include: 

  • Marketing 10101
    It all starts with getting noticed… expert panel looks at what it takes to build reputation, audience and business with all things digital. What comes after social media? Do you zag when everybody zigs? 
    Confirmed Speakers: Jez Coulson (photographer), Neil Ayres (social media marketing consultant), Patrick Burgoyne (editor, Creative Review).
  • Diversify… or die
    While focus might seem key to success, often it pays to spread your bets. How do you excel and expand your offering? Our speakers range across the commercial opportunities.
    Confirmed Speakers: Rebecca Lewis (Vice-President and Senior Agent with Art + Commerce, New York), Gandee Vasaan (photographer/artist), Peter Franck (photographer). 
  • Fine Art – the future?
    Fine art photography is attracting increased cultural status and growing revenues. Is this an opportunity for an elite – or for all? Leading photographers and experts in the industry review the options.
    Confirmed Speakers: Tim Flach (photographer), Francis Hodgson (Photography critic for the Financial Times and a member of the executive of the Prix Pictet), Sebastien Montabonel (European Senior Specialist in Contemporary Photography at Phillips de Pury).
  • I’m not a photographer, but…
    There’s more to photography than taking the picture - and the most fun, greatest rewards, and overall value can lie in pursuits around the image. So what do you want to do? Our wide-ranging panel explores how an interest in photography is a passport for a wide contribution.
    Confirmed Speakers: WM Hunt (photographic consultant), Claudia Hinterseer (Founding member and managing director of NOOR), Matt Daw (projects manager, PhotoVoice).
  • Stock Photography – the what, the how, the now
    Experts from across stock photography debate and reveal the opportunities and issues for those seeking to sell their work in this fast-changing industry.
    Confirmed Speakers: Christina Vaughan (CEPIC president and founder/director of Image Source), Steve Bloom (photographer and owner Steve Bloom Images), Scott Braut (Vice President of Content, Shutterstock), Marco Oonk (founder and editor of Fast Media Magazine and co-founder of Picturemedia)
  • What we really want: buyers speak out
    At the end of the day, what really matters is that somebody wants to see a great image… and perhaps pay for it. So what do smart buyers look for in photography – and photographers - today? Our panel gives the lowdown.
    Confirmed Speakers: James Fairbank (head of marketing, Rapha Racing), Jo Halford (Director, Picture Sense Consultancy), Martin Casson (Art Director & Creative Director)

>> View the biographies of the participating experts here

**Please note that we will announce additional confirmed speakers soon.



9.30 / Welcome coffee, tea and snacks
10.15 – 10.30 / Introduction
10.30 – 13.00 / Morning presentations
13.00 – 14.30 / Lunch buffet
14.40 – 18.00 / Afternoon presentations
18.15 – 19.30 / Networking cocktail


About Lewis Blackwell, seminar moderator:

Lewis BlackwellLewis Blackwell is an author and photography industry expert who has held a range of roles in media. With a background in journalism and publishing, including being the long-time Editor-in-Chief and Publisher of Creative Review magazine, he went on to became a leading executive at Getty Images in fast-growth period.

He is currently Director of Strategy at Image Source, contributes as editor-at-large at PQ Blackwell, and continues to develop his own photographic projects and writings.

Among recent works is Photowisdom, a critically-acclaimed book containing in-depth original interviews with leading photographers.

For more on Lewis’s work you can visit:


  • MariaLaLeva 27/04/2012 01:10

    Im studnet at Lccc (photogrphy) and U wa stold that if I put a code given to us, I can attend the seminar.MY question is where to put it? thanks,

  • jun 28/04/2012 13:29

    looking to register asd student and was told yesterday by ania that it would be poss but yet again problems with registerty please help will come on sun trusting my name will be on door thanks

  • str8photography 14/05/2012 01:02

    I see that I have missed this event....when will the next event be?

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Time and Date of this Event

29th Apr 2012 at 09:30
29th Apr 2012 at 19:30

Members Attending this Event

12 members, including: