Instagram Stats Reveal Growth, Not Decline

23rd Jan 2013


While the announcement of Instagram’s January policy changes seemed to erupt in mass distaste toward the photo-sharing App, the company’s latest report suggests that users are not in leaving in mass droves. In fact, new users are rapidly increasing.

Despite Instagram’s extraordinarily high social value, the platform’s monetisation has yet to fully develop.  In 2012, Facebook paid over $700 million for the photo sharing application before it had even turned a profit. Attempting to introduce a financial strategy, the company announced last month it would be changing its user terms & conditions to grant Instagram the authority to sell users’ images to advertisers. This was met with incredible resistance – provoking an almost instant retraction of the proposal.

Users and media outlets speculated the App’s social demise, with many photographers deleting their accounts altogether. Nevertheless, the latest internal report highlights Instagram’s statistics as nothing short of extraordinary: 90 million monthly active users, 40 million photos shared per day, 8500 likes and 1000 comments per second.

So can Facebook use the influx of amateur photographers and user engagement to monetise Instagram? How have the privacy changes affected your view of the mobile app?