Sony News

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Zoom in closer with this season’s new Cyber-shot™ cameras from Sony

1st Mar 2012

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Big, bold close-ups don't have to mean carrying a big, bulky camera. With this season’s latest Cyber-shot™ cameras from Sony, you can enjoy super-zoom performance and detail-packed images with less to carry.
Sony introduces the NEX-7

24th Aug 2011

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Sony takes pro-quality imaging and creative options to new extremes with the easy to use α NEX-7. Styled in magnesium alloy for strength and premium looks, the NEX-7 weighs a travel-friendly approx. 291g (camera body only).
Sony introduces first digital binoculars with HD video recording

19th Aug 2011

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Now you can watch birds, wildlife and sporting action in steady, sharply-focused close-up and capture your subject in crisp, steady Full HD.
Sony innovation rewarded by EISA: Sony scoops four ‘best product’ awards

15th Aug 2011

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Once again Sony’s innovation and excellence has been recognised by the European Imaging and Sound Association (EISA), the largest editorial multimedia organisation in Europe.
Get even closer to amazing videos with new ultra-zoom Handycam® SX21E and SR21E by Sony

12th Jul 2011

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Two great value Standard Definition Handycam® camcorder models from Sony pull distant objects closer than ever with an ultra-powerful 67x Extended Zoom range.
Sony UK launches PR!NT

16th Jun 2011

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Sony UK today announces the launch of PR!NT, an exciting new online photo printing service, powered by PhotoBox. The service has been developed to help photo lovers do more with their digital images and create works of art with their photos. The service launches in time for the summer holiday season when many consumers are capturing precious moments they want to hold onto.
Sony introduces α35 (SLT-A35) with Full-time Continuous AF powered by Translucent Mirror Technology

8th Jun 2011

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Light, compact and easy to use, the new α35 (SLT-A35) by Sony brings pro-style shooting speeds and generous creative options to photographers of all abilities. As introduced on the acclaimed α33 and α55, Translucent Mirror Technology by Sony allows high-speed shooting with responsive, accurate continuous autofocus - whether you’re shooting stills or Full HD movies.
Sony introduces powerful, compact HVL-F43AM external flash for α cameras with Quick Shift Bounce

13th Apr 2011

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With a powerful output of GN43 (105mm ISO100 m), the compact yet versatile HVL-F43AM flash from Sony is optimised for superb results with all A-mount cameras. As featured on the HVL-F58AM, the innovative Quick Shift Bounce system allows flash head position to be adjusted instantly when switching between horizontal and vertical compositions. This maintains consistent shadow positions regardless of camera orientation, allowing easy creation of natural-looking ‘bounce’ effects.
Bigger zoom with less blur: Sony Cyber-shot™ HX Series cameras with Full HD video

15th Mar 2011

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Forgotten your camcorder? There’s no need to worry. At the touch of a dedicated Movie button, the power-packed Cyber-shot™ HX100V and HX9V from Sony now offer Full HD video shooting. Recording video at 50 progressive frames per second (1920x1080 50p), both cameras can capture fast-moving action with exceptional smoothness and clarity.
Sony reinvents its Handycam® camcorder line with a full HD 3D solution among other breakthrough models

10th Feb 2011

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Sony has unveiled a line-up of Handycam® camcorders that redefine the way consumers capture video and photos, including its first foray into the consumer world of 3D. Sony is the only company that can deliver motion pictures and live action sports in 3D – and then provide a similar experience to consumers at home or on-the-go.