Reverting by Francisco Gonzalez Camacho

Reverting is part of a visual research project on the commoditisation of nature in the context of the tourist industry in Iceland, which was developed in Reykjavík with The Association of Icelandic Visual Artists (SÍM) artist-in-residence program. The series challenges the idealised image of the Icelandic landscape by centring gentrification, waste and environmental degradation caused by tourism in the country. During his stay in Iceland, Francisco Gonzalez Camacho photographed popular natural locations and printed the images on handmade recycled paper produced from waste. This process – a form of alchemy of waste – places into focus the equilibrium of our environment, and the perpetual cycle it follows.