"The big consideration for most is Giclée or C-Type printing, and rightly so, as this determines the paper types you can choose, and ultimately the finished result."

"With my photography, I aim to capture moments that subtly promote a mood or a feeling unique to each viewer. I feel this gives the viewer reason to spend more time thinking about the photo..."

Varun Thota is a Product Designer, living and working in Hong Kong. He is shortlisted in the Professional Landscape category of the 2018 Sony World Photography Awards.

PHOTOFAIRS | San Francisco opens for its second edition this week. Featuring 40 leading international and US galleries. The fair opens for the public from 22nd - 23rd February.

"I just try and set out to create different and unique images from these events and also with my photography in general. I guess that is the biggest part of my process."

Each week, we will be choosing 10 highlightedimagesahead of all the images being displayedat the 2018 Exhibition in London from 20th April - 6th May.