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Win a Sony camera worth £350!

3 years ago

With one month until the Sony World Photography Awards 2021 Open competition closes, we've decided to launch a very special contest on Instagram to bring you more chances of winning great prizes! You've got until 13:00 (GMT) on the 7th January 2021 to enter your best single images for FREE. 



The prize is a Sony HX80 camera. With a ZEISS Vario-Sonnar T* 30x optical zoom lens that captures clear, sharp, undegraded images throughout its 24-720mm3 range, this compact camera is tiny but mighty. Alongside its high-performance Exmor R CMOS image sensor and lightning-quick BIONZ X image processor, the Sony HX80 has a high-contrast retractable OLED Tru-Finder, which is far brighter than conventional electronic viewfinders. This is a great addition to any photographer's kit bag. 

Open competition (single images)
DEADLINE January 7, 2021, (13:00 GMT)

How to take part

If you've already entered the Open competition, go straight to step four.

Please note! To participate in the contest you need to create new posts on your Instagram feed, if you insert the hashtags in old posts your entry will not be recognised. 

1. Follow @worldphotoorg on Instagram
2. Register or login to the Sony World Photography Awards competition website
3. Go to the Sony World Photography Awards Open competition page and submit your best images before 7th January 2021 at 13:00 GMT. 
4. Upload your entered image(s) to your own Instagram account and include the hashtags #swpaopen2021 and #swpa in your post(s)


Terms and conditions

1. The promoters of the Sony World Photography Awards Open competition Instagram competition ("Contest") is The World Photography Organisation, 9 Manchester Square, London, W1U 3PL. The Contest is in no way sponsored, endorsed or administered by, or associated with Instagram. Instagram is hereby completely released of all liability by each participant in this Contest.

2. The Contest is open to individuals aged over 18 who have a personal Instagram account. Employees of the World Photography Organisation and their family members are not eligible to enter.

3. The Contest will start on 7th December 2020 and will end at 13:00 (GMT) on 7th January 2021 at 13:00 (GMT).  ("Contest Period")

4. To enter the Contest you must complete the following steps:
Follow the World Photography Organisation Instagram account

  • Register or login to the Sony World Photography Awards competition website on
  • Go to the Sony World Photography Awards Open competition page, submit three of your best images before 7th January 2021. Top tip: you can upload your images directly from Instagram. 
  • Upload the images you submitted to the Sony World Photography Awards Open competition to your personal Instagram account and include the TWO hashtags #swpaopen2021 #swpa

5. Your Instagram account must be set to public in order to participate in the competition. Once posted, your photo must remain on your Instagram account until the end of the Contest Period (7th January), otherwise your entry may not be acknowledged.

6. By submitting photos in accordance with section 4 above and entering the Contest, participants will be deemed to have accepted and to be bound by the Contest rules and these terms and conditions. 

7. Entrants can submit three single images to participate, but each photo must be unique and comply with these terms and conditions.

8. Participants are prohibited from tagging or entering any defamatory, libellous, obscene, pornographic, profane, threatening, or unlawful material (both in respect of photos and any associated comments/tags) or any material that could constitute or encourage conduct that would be considered a criminal offense or give rise to civil liability, or otherwise violate any law or Instagram’s terms of use. Participants may not submit photos that include watermarks, photo credits or any third party brands.

9. The World Photography Organisation will review all eligible entries submitted to the Contest during the Contest Period and the photos will be judged, for their power to communicate a visual narrative with excellent technical and creative skills. A shortlist of entries will be selected by the World Photography Organisation on the basis of the preceding criteria. The winner will be chosen by the World Photography Organisation. 

10. The participant whose image has been selected as the winning entry will be contacted by email and the winner will be announced on the World Photography Organisation website and social media after 20th January, 2021. The World Photography Organisation will then follow up with the potential winner via email with instructions on how to claim the prize. If the potential winner does not respond and comply with the instructions in the email within two weeks (3 February, 2021), the participant will not be eligible to receive the prize and an alternative winner from the shortlist will be selected. A maximum of three (3) alternate winners will be contacted.

11. No cash or credit alternative is available. Prizes are not exchangeable or transferable. Should the prize become unavailable for any reason, the World Photography Organisation reserves the right to provide a substitute prize of equivalent value.

12. The winner shall be fully and solely responsible for any individual tax liability relating to receipt of the prize(s) and, by accepting their prize, winners agree to release the World Photography Organisation from any such liability.

13. See Open competition rules for copyright and image usage. 

14. By entering photos into the Contest, the participant warrants that: (1) the photos comply fully with the contest rules and these terms and conditions; (2) the photos do not infringe the rights of any third party (including the right of publicity, privacy or any other equivalent rights of a person) and that permission has been obtained to use the image of any person included in any of the submitted photos. The participant acknowledges that the submission of images from third party sources (including, for example, other websites or blogs) is prohibited and use of such photos without permission may constitute infringement of copyright.

15. Entries may be excluded or prizes rescinded if World Photography Organisation reasonably determines that there has been an infringement of the entry requirements, these terms and conditions or public order and morality.
16. Failure by the World Photography Organisation to enforce any of these rules or terms shall not constitute a waiver of that provision.

17. Unless local law in the participant’s country of residence provides otherwise, the Contest, including the entry requirements and these terms and conditions are governed by English law any dispute will be subject to the jurisdiction of the courts of England and Wales.

18. All of the rules for the Open competition apply to this contest, the Open competition Instagram competition. Submitted photos must have been taken in 2020. See rules for entering Open competition